Visitors to Dubai will soon be offered more help to make the most of what the city, and Dubai International Airport itself, has to offer
Dubai Airports has joined forces with ITP Media Group to launch Time Out DXB, a new media brand with the opportunity to engage with the 90 million passengers that pass through the airport every year.
From next month, passengers passing through all terminals at Dubai International will have real-time access to the latest offers in food and retail outlets, plus experiences and leisure activities, via the brand-new Time Out DXB app and monthly Time Out DXB magazine.
By downloading the app, visitors will receive curated information based on their travel status – with users able to choose between transit passengers, tourists and residents. Meanwhile, the 88-page Time Out DXB monthly English-language magazine will be circulated free-of-charge throughout the airport’s terminals.
The ultimate showcase for both Dubai International and the city of Dubai itself, the Time Out DXB brand will shed light on everything from the hottest concert in town, to the most exclusive suite in the Burj Al Arab, to the latest restaurant opening.
It will also showcase Dubai International (DXB) as a ‘city within a city’ and a destination in its own right.
Both the app and magazine will be filled with expert recommendations on airport dining and relaxation options, shopping bargains and information on the latest musicDXB concert or artDXB exhibition.
“Dubai is a leading business and tourist destination and Dubai International is a window to the emirate,” explained Issam Kazim, CEO, Dubai’s Corporation for Tourism and Commerce Marketing. “It plays a critical role in creating that valuable first impression and attracting transiting travellers to Dubai. We are well-primed to be a compelling destination for connecting travellers and this partnership is sure to yield dividends in terms of helping us reach our goal of 20 million tourists by 2020.”
Article published 16th January 2018