New Zealand’s Tertiary Education, Skills and Employment Minister Paul Goldsmith has announced a new NZ$10,000 scholarship for a current or prospective international student.
“International education is now our fourth largest export industry, worth NZ$4.5 billion a year, and this scholarship is a one-off award to celebrate another significant milestone for Education New Zealand – reaching one million followers across its social media platforms,” said Minister Goldsmith.
“The scholarship, which equates to one million cents, is a way of saying thank you to those one million social media followers by assisting a high-quality student to study in New Zealand.”
Education New Zealand’s social media community includes Study in New Zealand Facebook, Twitter, Weibo, WeChat, Instagram and Snapchat.
“Social media plays a key part in Education New Zealand’s marketing activities, enabling us to attract talented young people from around the globe,” Goldsmith continued. “This total represents an impressive 20 per cent of the potential audience of 5 million globally mobile students worldwide. It also reflects strong social media engagement scores (average 8 per cent) and outranks the social media benchmarks achieved by other countries including USA, UK, Canada and Australia.
Applications for the scholarship are open until 20th July, and the winner will be announced on 1st August 2017. More information is available on the Study in New Zealand Facebook page.
The scholarship is funded from within Education New Zealand’s existing operating budget.
Article published 7th July 2017