News
Proud to be South African
Proudly South African (PSA), an initiative that was launched in 2001 to encourage consumers to buy local produce has relaunched itself under the guidance of a new CEO
The initiative was originally designed to stimulate local demand and sustain and create jobs by labelling South African products and services with the PSA logo in an attempt to encourage consumers to support homegrown companies.
In recent years the the initiative has struggled to live up to the initial promise and has lost a number of high-ranking staff members as well as many of its members. However, in the past three months things have started to look up with new members being signed up on a daily basis.
New CEO Manana Moroka said in a statement "The campaign has admittedly been in a state of flux in the past few years as we've had two interim leaders and no consistent strategy. But now that I'm at the helm, we have set up a number of new initiatives to enhance the campaign, silence the doubters and focus on delivering monetary benefits to all our members."
Independent research has shown that up to 80 per cent of consumers are aware of PSA whilst 23 per cent actively seek out the PSA brand when they shop.
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13 December 2006