Australia launches citizenship social media campaign

Australia’s Department of Immigration and Border Protection yesterday launched a yearlong social media campaign to kick of the 65th anniversary of Australian citizenship, highlighting the unique stories of those who have recently become Australians.

More than 4.5 million people have become Australian citizens over the past 65 years, with a record 17,863 people becoming Aussies on Australia Day last Sunday.

A spokesman for the Department of Immigration and Border Protection said the social media campaign would both share journeys of those who have adopted Australia in the past 65 years and focus on those taking the final step in their migrant journey.

“Throughout the year the department will publish a web series The Pledge, which will provide an insight into the citizenship journeys of Australians from different walks of life,” the spokesmen said. “In addition, we are encouraging new citizens to share their citizenship story on Twitter, Facebook and Instagram, using the #AusPledge hashtag, which will map our new citizens around the country throughout the year.”

The spokesman added: “Australia is a patchwork of cultures and stories – this campaign aims to showcase the variety of journeys Australia’s citizens have experienced, and I encourage everyone to get involved and tell their story.”